What is SEO ?

Nowadays SEO is a common term used in the digital marketing industry. These three letters stand for Search Engine Optimisation and aim to improve the visibility and ranking of your website on the search engines. SEO is a a free source of traffic, commonly called organic traffic. As mentioned, this traffic is free so it will allow you to have the best ROI among all the marketing chanels. Contrary to SEM or Paid traffic through PPC campaigns. 

Our goal is to provide you with the best SEO Solutions, to help you improve your ranking and the organic traffic for your website. As a SEO Company we are here to help you increase your organic conversion rate, leads and sales. 

What is SEO - SEO Services in Toronto

Get more qualified organic traffic thanks to SEO

One fundamental of SEO is to understand how search engines work. They are build around algorithms, in order to rank pages according to important criteria divided in three 3 main areas : Content is King in SEO, Technical, and Authority. We are here to help you build a SEO strategy around these 3 areas while improving your visibility  and rankings on the Search Engine Result Pages (SERP) so you can have more traffic and generate more sales and revenue. 

It has been widely observed that the majority of the users tend to click on the first results on Google. The first results are the ones that usually attract the most traffic. 

Our SEO company is here to help you identify the keywords that you wish to rank for, and improve their visibility, 



The 3 important aspect of SEO

Technical SEO

Make sure that your website is crawlable and indexed properly, it is a way to guarantee that search engines can visit your websites’ pages and properly display them on the Internet for users searching online. Fast enough : load time, page speed.

Semantic SEO

Semantic SEO focuses on understanding how search engines interpret user queries and content meaning. Semantic SEO focuses on understanding how search engines interpret user queries and content meaning.

Link Building

Crucial component of SEO that focuses on acquiring external links from reputable websites to your own. These incoming links, also known as backlinks, play a significant role in search engine rankings and online visibility




On-Page & Off-Page Optimization

  • SEO Audit – to analyse your website for ranking and technical issues requiring solutions
    • Keyword Research – Find the right queries and terms based on people’s intent searches
      • On-page optimisation – to make your pages as SEO Friendly as possible 
        • French SEO – For a Bilingual country like Canada it is important to rank for French Keywords 
          • Ecommerce SEO – Improve your website ranking and visibility 
            • Local SEO – Improve your visibilty in a specific area and on Google map 
              • Link Building – Improve your website notoriety by increasing the links pointing to your pages 
                • Content Marketing – Developing optimized content for landing pages to improve your traffic 
                  • Competitive analysis – Compare your website to your competitors to identify gaps and improvements




                  HOW WE DO

                  Before beginning a search engine optimization (SEO) project, it is important to understand the process involved in an effective SEO campaign. EasySeo caters to clients who require an intensive, full-service approach to search engine marketing.


                  SEO Audit

                  Onpage optimization refers to all measures that can be taken directly within the website in order to improve its position

                  KEYWORD RESEARCH

                  Keyword density tells you how often a search term appears in a text in relation to the total number of words it contains

                  SEO DELIVERABLES

                  In the field of SEO, link building describes actions aimed at increasing the number and quality of inbound links to a webpage

                  Performance reports

                  Our SEO review consists of several factors like a content, linking structure, social media efforts, and its trust on the internet




                  6x
                  Growth in
                  keyword ranking


                  398%
                  Increase in
                  Organic traffic


                  1105%
                  Increase in
                  Top 10 ranking


                  129%
                  Increase in
                  Visit duration


                  Why SEO is Beneficial to Your Business?


                  Ranking Importance

                  This year resesrch shows that approximately 85% of all Web sites are found via search engines


                  Major Search Engines

                  96% of Internet users begin their Web search through a major search engine (Google, Bing, Yahoo )

                  Effective strategy

                  SEO allows you the ability to choose keyword phrases for searches performed by potential customers


                  342 billion Search Results

                  In January 2016, more than 17.5 billion searches were performed with 342 billion search results

                  Bring Visitors

                  Solid SEO and search friendly Web design will help bring visitors to your Website


                  Consumer Perception

                  Consumer perception is that the higher a Web sites is ranked in a search engine



                  Lets Get Started
                  your project


                  We focus strongly on function and usability and train you to manage your website as a business asset. We go to great lengths to assure your content is delivered in such a way that visitors can easily and intuitively find the information they seek, resulting in a pleasant and productive user experience.


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